The Brew Theory

Cold Brew Coffee

BETTER COFFEE

Our cold brew coffee, is handcrafted right here in Las Vegas, Nevada. The journey to find a better, healthier way to enjoy a cup of coffee. 

 

THE STORY

It all started about one year ago when our holistic and healthy lifestyle lead us away from conventional coffee like our big name competitors.  We had realized the harmful effects of coffee, the high acidity, the processed sugars and the chemicals in the water that were actually becoming concentrated with the brewing process. At that moment we were presented with a choice: we could either do away with coffee completely or find a better, healthier way to enjoy it. Then, THE BREW THEORY was born. The name comes from the initial theory that there is actually a better way to brew and enjoy coffee.

 

THE COFFEE

Our beans are sourced from Africa and are 100% fair trade and organic certified. They are grown in their natural habitat, in a place where neither pesticides or herbicides have ever been used. Our fair trade and organic, evaporated cane juice (sugar) is sourced from Paraguay. The water we use goes through a $60,000 filtration system that uses a double reverse osmosis, ultra violet light, and a 12-step filtration process, all before being alkalized to a 9.5 pH level, to ensure that we are using the absolute purest water possible. We then use a cold brewing process that takes up to 18 hours to extract the benefits of the coffee beans resulting in a smooth, less acidic, extra caffeinated cup of coffee!

 

THE BREW THEORY is best served over ice, but can also be served hot, and may be enjoyed with your favorite creamer. It is available unsweetened or lightly sweetened. There is about 200 milligrams of caffeine per serving, more than double the amount of an average cup of coffee. We use glass bottles which are more environmentally friendly, and BPA-free. Our product must be kept refrigerated, and is best consumed within 7-10 days of opening, with a shelf life of 90 days.

What does Organic Coffee really mean?

What Does Organic Coffee Really Mean?

Before we talk about the benefits of organics, let’s first discuss what it takes to earn the organic seal. According to the USDA to become certified a coffee farm must meet the following requirement:

No synthetic pesticides or prohibited substances used in the past three years

Have a sustainable crop rotation plan to prevent erosion and the loss of nutrients in the soil

If any pest prevention is required, the farm must have a plan to do so naturally

The coffee must pass an inspection and testing before being allowed into the country and sold as organic

Organic Coffee and the Environment

Obviously with the absence of chemicals, and in the case of bird-friendly coffee in a natural growing environment, there are many benefits to the planet by growing this way. There are fewer chemicals put into the soil, deforestation is reduced since the organic grower wants the shade trees, and of course that leads to less impact on the natural wildlife in the area.

Choosing to go organic is the environmentally responsible thing to do. However, it isn’t the only benefit.

Organic Coffee as The Healthier Choice

Along with being healthier for the planet, organics are healthier for you. The USDA has different rules for imported coffee that is certified organic, and that which isn’t. Both types are inspected for pests, disease, and other problems. If a problem is found, the coffee must either be destroyed or chemically treated, hence loosing its organic certification. Certified organic beans are never fumigated.

Basically, by choosing the organic coffee, you are ingesting less chemicals. There is an absence of synthetics that grow into the beans themselves (such as fertilizers, pesticides, etc), and the coffee is chemically laden when it arrives in the country. It really isn’t just the environment that you’re taking care of by choosing organic coffees. It’s also the health of you and your family that benefits!  

The Brew Theory only uses true organic coffee beans.  Our beans are sourced from Africa and are 100% fair trade and organic certified. They are grown in their natural habitat, in a place where neither pesticides or herbicides have ever been used.  Our fair trade and organic, evaporated cane juice (sugar) is sourced from Paraguay.  So grab yourself a bottle of this great tasting healthy coffee at www.thebrewtheory.com and find out what great coffee really taste like.