The Brew Theory

Cold Brew Coffee

BETTER COFFEE

Our cold brew coffee, is handcrafted right here in Las Vegas, Nevada. The journey to find a better, healthier way to enjoy a cup of coffee. 

 

THE STORY

It all started about one year ago when our holistic and healthy lifestyle lead us away from conventional coffee like our big name competitors.  We had realized the harmful effects of coffee, the high acidity, the processed sugars and the chemicals in the water that were actually becoming concentrated with the brewing process. At that moment we were presented with a choice: we could either do away with coffee completely or find a better, healthier way to enjoy it. Then, THE BREW THEORY was born. The name comes from the initial theory that there is actually a better way to brew and enjoy coffee.

 

THE COFFEE

Our beans are sourced from Africa and are 100% fair trade and organic certified. They are grown in their natural habitat, in a place where neither pesticides or herbicides have ever been used. Our fair trade and organic, evaporated cane juice (sugar) is sourced from Paraguay. The water we use goes through a $60,000 filtration system that uses a double reverse osmosis, ultra violet light, and a 12-step filtration process, all before being alkalized to a 9.5 pH level, to ensure that we are using the absolute purest water possible. We then use a cold brewing process that takes up to 18 hours to extract the benefits of the coffee beans resulting in a smooth, less acidic, extra caffeinated cup of coffee!

 

THE BREW THEORY is best served over ice, but can also be served hot, and may be enjoyed with your favorite creamer. It is available unsweetened or lightly sweetened. There is about 200 milligrams of caffeine per serving, more than double the amount of an average cup of coffee. We use glass bottles which are more environmentally friendly, and BPA-free. Our product must be kept refrigerated, and is best consumed within 7-10 days of opening, with a shelf life of 90 days.

Cold Brew Coffee vs Hot Brew Coffee

Coffee is the world’s most popular drink, and getting cups of it into your belly every morning is probably already one of your favorite activities. Wouldn’t it be great if you could get even more flavor out of your java every day, reduce the bitterness AND reduce the acidity levels? Not only are all the above true, but you can get even more out of your favorite liquid by  enjoying the new energy drink – Cold Brew Coffee.

These “perks” could turn cold coffee into your new favorite beverage. Here’s just a few of the surprising advantages!

Taste

Hot coffee naturally has some bitterness to it, which is a big reason why most people mix sugar and cream into their drink. When you make cold brew, the coffee beans won’t be coming into contact with any hot water. This means the beans will have a sweeter flavor due to them being brewed in a different way. The cold water and brewing process changes the chemical profile of the beans and causes them to taste sweeter; which produces a nice tasting coffee beverage without the bitterness of a hot cup of coffee.

If you are looking for a coffee that you don’t have to drink with a ton of sugar, this might be what you are looking for. A lot of people are actually able to drink cold brew without any flavoring at all, even if they were used to adding it into hot brew. You can experiment with flavored beans or drink those that are plain to see which you like the best when brewed cold.

Acidity

There are a lot of people who can’t drink normal coffee because it’s too acidic for them. Generally these people suffer from GERD or other stomach and digestion issues. While there are low-acid coffee blends, these generally don’t taste that great. The best part about coffee that is cold brewed is that it’s naturally low in acids because of how it’s made.

Because hot water isn’t used, the oils that are full of acid aren’t pulled through into the coffee mixture as much as they would be in a hot beverage. This makes it gentler on the stomach and digestive system as well. Most coffee will have up to 65% less acid in it when brewed cold instead of hot.   You can try one of the most delicious Cold Brew Coffee's out there at Thebrewtheory.com